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- 16:39, 25 March 2026 Stephen.cook1 talk contribs created page What Should I Do First When Negative News Shows Up for Your Business? (Created page with "<html><p> Reputation triage is the methodical process of assessing, containing, and neutralizing damaging digital content to prevent further erosion of your brand’s credibility.</p> <p> I’ve spent over a decade in newsrooms and digital publishing. I’ve seen businesses thrive based on a single piece of coverage and shutter their doors because of one headline. When that negative story hits, the temptation is to panic, hit the "delete" button, or fire off an angry ema...")
