When a Lifelong Shopkeeper in St. Michaels Saw Her Street Change
Mary Thompson ran Thompson Hardware on St. Michaels' main street for 34 years. Her shop smelled of sawdust and motor oil. She knew the names of the fishermen who stopped in at 6 a.m., the teachers who picked up nails after school, and the couple who bought a cast-iron skillet every spring for the summer rental house they managed. Then a developer bought three vacant storefronts, converted the upper floors and back rooms into six units marketed to summer visitors, and painted the display windows with "luxury" vinyl lettering. That winter, when snow and wind emptied the town of tourists, Mary found herself serving fewer locals and more short-term tenants who were passing through for a night or two.
One unremarkable January evening a managing aging housing stock frozen pipe burst in one of the converted units above the old bakery. The water soaked into floors that had been retrofitted without proper venting or egress. Inspections revealed multiple units that lacked safe fire exits and were not registered as rental housing at all. The town halted occupancy and the units sat empty for months while repairs were made. That moment changed everything for St. Michaels: an irritating pattern of conversions, tax shifts, and seasonal vacancy suddenly had a visible, tangible consequence. It also forced a conversation that had been simmering for years — how to keep coastal towns both welcoming to visitors and livable for year-round residents.
The Hidden Cost of Turning Main Street Into Visitor Housing
Coastal towns rely on visitors. Tourism funds local restaurants, pays dock fees, and lights up Main Street in summer. At the same time, those same towns are reaching limits on affordable year-round housing. Converting old commercial buildings into housing can appear to be an easy solution: vacant storefronts are filled, upper floors that sat unused gain life, and the town collects property taxes. But these conversions carry costs that are easy to miss until a problem surfaces.
First, many coastal towns are seasonal economies. Demand for short-term rentals skyrockets from late spring to early fall and collapses in winter. Owners who can profit more from short-term tenants will prioritize that market, which raises rents and makes long-term leases less attractive. That dynamic squeezes service workers, younger families, and older residents on fixed incomes.
Second, older commercial buildings are expensive to retrofit into safe, permanent housing. Plumbing, insulation, structural reinforcement, and emergency egress requirements add substantial expense. When owners treat conversions as seasonal investments, they may do the minimum work required to pass a basic inspection for occasional use rather than build durable, affordable units suitable for year-round living.
Third, the character of streets can shift. Ground-floor retail converted into lobbies or private entrances reduces foot traffic, which undermines the shops that remain. Over time this can hollow out the downtown outside tourist season, which in turn makes the town less attractive to residents who want steady services year-round.
As it turned out in St. Michaels, those hidden costs can culminate in public safety risks, dips in municipal revenue when registrations lapse, and political blowback when longtime residents feel pushed out of neighborhoods they helped create.
Why One-Size-Fits-All Zoning Fixes Fail on the Eastern Shore
When towns first wake up to the conflict, the impulse is to pick a single, obvious policy: ban short-term rentals, impose strict rent controls, or force all converted units to be offered as long-term housing. Those fixes look decisive on paper, but the reality along Maryland's coast is messier.
Seasonal industries — marinas, hospitality, fisheries — need flexible staffing during peak months. If a crab house or a hotel suddenly cannot find summer help because year-round workers have nowhere to live, the local economy suffers. A strict ban on short-term rentals can push the market into unregulated channels, making enforcement harder and harming legitimate small-scale hosts who fill a gap in supply.
Conversely, permissive policies that allow conversions without conditions create incentives for speculative investors. Simple zoning changes may convert commercial corridors into residential blocks composed largely of nonresident-owned units. That pattern can reduce the number of civic stakeholders who participate in local associations and invest in public life.
There are technical hurdles too. Historic buildings often fall under preservation rules that limit exterior alterations. Municipalities with constrained staff capacity struggle with code enforcement and registration systems. Funding for infrastructure upgrades - sewage, stormwater, parking - rarely follows in time to accommodate bursts of new housing created by conversions.
This led to a recognition among planners and local officials that policy needs to be layered. You cannot simply flip a switch and expect every problem to be solved. Instead, measures must respond to the unique mix of seasonal demand, historic fabric, and market players in each town.
How One Maryland Town Rewrote Its Rules After a Crisis
After the frozen-pipe incident, St. Michaels convened a year-long series of public meetings. The turning point came when a coalition of restaurant owners, teachers, and long-term renters presented a simple, practical demand: keep a share of housing available for year-round residents and make sure conversions meet safety standards for permanent occupancy.
The town's response combined enforcement with targeted incentives. It created a short-term rental registry with clear safety standards and an annual fee. That registration made it easier to identify properties operating as visitor housing and created a revenue stream earmarked for inspections and neighborhood maintenance. The town also introduced a conditional-use permit for conversions in downtown districts, obliging developers to demonstrate how many units would be offered as long-term rentals versus short-term stays.
Crucially, the council paired requirements with incentives. Owners who committed at least half of their converted units to year-round rentals qualified for reduced permitting fees, a fast-track review, and access to a low-interest loan pool for necessary safety upgrades. A small-property tax abatement was offered to investors who agreed to five-year leases for local workers. This balanced stick-and-carrot approach reduced the perverse incentive to default to short-term rentals for quick profit.
Meanwhile, the town partnered with a local nonprofit to seed a community land trust focused on workforce housing. The trust acquired a former motel and converted it into affordable long-term units reserved for hospitality and marine workers. This program offered employers a direct pathway to house seasonal staff and smoothed the demand peaks that had destabilized the housing market.
As it turned out, enforcement matters as much as policy. The registry and fee structure funded a couple of full-time positions in the town's planning office. Inspectors now conduct routine safety checks and verify owner-occupancy conditions associated with permits. The visibility of compliance, combined with incentives, reduced the number of risky, minimally converted units.
How Street Life Returned - and What Residents Gained
Within two years of the new rules, Main Street showed signs of steady life beyond the tourism season. Several former storefronts reopened as year-round businesses: a bike repair shop that rented a small apartment above the store to a mechanic, a laundromat staffed by a local family, and a seafood market with refrigerated storage that rebounded because dockworkers could now find nearby housing.
Mary's hardware store benefited. Fewer storefronts sat dormant, and she noticed more neighbors coming in during the off-season. The community land trust filled important gaps, providing stable housing for seasonal workers who could then commit to multi-year employment. That consistency eased staffing problems for small businesses and reduced the churn of temporary tenants who had fewer ties to the town.
There were costs. Some property owners chafed at the new permit rules and the registry fees, and the political fight did not vanish. A handful of conversions remained stuck in permitting limbo because of structural issues that required expensive remediation. Yet the combination of enforcement, incentives, and new housing options kept the process constructive rather than purely punitive.
For towns across Maryland's coast, the lessons stitched together by St. Michaels' experience are practical and repeatable. Conversions can be part of the housing supply solution when paired with rules that encourage year-round occupancy, fund inspections, and provide targeted financing for safety upgrades. Without that balance, conversions often reinforce seasonal patterns and erode the residential backbone of small towns.
Policy Tools at a Glance
Tool What It Does When It Works Best Short-term rental registry and fee Tracks units, funds inspections, creates accountability When enforcement capacity is limited and there's a mix of hosts Conditional-use permits for conversions Requires documentation of unit intended use and safety standards In historic downtowns where ground-floor retail matters Low-interest loan pool / tax abatement Offsets retrofit costs and incentivizes long-term leases When upfront retrofit costs deter owners from year-round rentals Community land trust Creates permanently affordable stock for workers Communities seeking long-term control of housing supply Employer-assisted housing Connects local employers with housing options for staff Where hospitality and maritime employers face seasonal staffing gaps
Interactive: Quick Quiz — Which Policy Fits Your Town?
Answer the following to get a quick sense of which approach might suit your community. Tally your points and see which policy cluster fits best.
Are most housing shortages concentrated in peak season? (Yes = 2, No = 0) Are many conversions happening without building permits? (Yes = 2, No = 0) Does your downtown depend on ground-floor retail for off-season vitality? (Yes = 1, No = 0) Do small employers report difficulty finding seasonal staff housing? (Yes = 2, No = 0) Does your town have capacity for ongoing inspections and enforcement? (Yes = 0, No = 1)
Scoring guide:
- 6-8 points: Focus on a combined approach — registry plus incentives and employer partnerships. 3-5 points: A conditional-use permit system with targeted funding for retrofits will likely help. 0-2 points: Start with a registry to build data and modest fees to fund capacity; consider partnership with county for enforcement.
Self-Assessment for Town Leaders
Use this checklist to identify immediate next steps. Mark each item you can answer "yes" to.
- We have current inventory of vacant commercial buildings and recent conversions. We know how many short-term rentals operate in our jurisdiction. There is a clear funding stream for inspections tied to housing registrations or fees. We have at least one local nonprofit or employer willing to partner on workforce housing. Our zoning code includes conditional use language that could be adapted for conversions.
If you checked fewer than three, prioritize getting accurate inventory and a modest registry in place. Data makes follow-up policy choices easier, and a small annual fee can seed needed enforcement without dramatic budget shifts.
Meanwhile, residents should engage in local planning meetings and ask specific questions: Which units will be short-term and which will be long-term? What is the timeline for safety upgrades? How will increased seasonal population affect stormwater, parking, and emergency services? Those questions focus the debate on practical trade-offs rather than slogans.
As coastal towns along Maryland's shorelines confront changes to their commercial fabric, the balance between tourism and resident housing will remain a central civic challenge. That balance is not found in a single policy. It emerges through a mix of clear rules, realistic incentives, community partnerships, and the political will to enforce standards. St. Michaels' story shows that a crisis can provoke useful change when officials pair enforcement with pathways for owners to make safe, year-round housing viable.
This led to new civic habits: routine review of conversion permits, conversations between employers and housing providers, and a modest but steady stream of funding for repairs. The result is not perfect, but it is durable. Main Street regained enough life in winter to support a few full-time businesses. Mary still sells the same cast-iron skillet every spring, but now she also greets a handful of neighbors who live in town all year — workers, retirees, and young families — people who keep the lights on when the tourists are gone.